Malinga ndi lipoti la IDC la “Global AR/VR Headset Market Quarterly Tracking Report, kotala lachinayi la 2021″, kutumiza mahedifoni padziko lonse lapansi a AR/VR kudzafika mayunitsi 11.23 miliyoni mu 2021, kuwonjezeka kwa chaka ndi chaka kwa 92.1%, komwe mahedifoni a VR adzatumizidwa. Kuchuluka kwa mahedifoniwo kunafika mayunitsi 10.95 miliyoni, omwe gawo la Oculus linafika 80%. Akuti mu 2022, kutumiza mahedifoni a VR padziko lonse lapansi kudzakhala mayunitsi 15.73 miliyoni, kuwonjezeka kwa chaka ndi chaka kwa 43.6%.
IDC ikukhulupirira kuti chaka cha 2021 chidzakhala chaka chomwe msika wa ziwonetsero zoyikidwa pamutu wa AR/VR udzaphulikanso pambuyo pa 2016. Poyerekeza ndi zaka zisanu zapitazo, pankhani ya zida za hardware, mulingo waukadaulo, chilengedwe cha zinthu, ndi chilengedwe cholenga, poyerekeza ndi zaka zisanu zapitazo, zasintha kwambiri. Ndi kusintha kwakukulu, chilengedwe cha mafakitale chili bwino ndipo maziko amakampani ndi olimba kwambiri.
Komabe, chifukwa cha kuyamba mochedwa kwa makampani opanga zinthu za VR, mitundu yosiyanasiyana ya zinthu zopangidwa ndi opanga zinthu zosiyanasiyana si yayitali. Malinga ndi msika wapadziko lonse, mndandanda wa Oculus Quest ndi mndandanda wa Sony PSVR akadali atsogoleri a nyimboyi. Nthawi yomweyo, masewera akadali gawo lalikulu la mahedifoni a VR pakadali pano.
Mwachitsanzo, sitolo yogulitsira zinthu ya Oculus, mapulogalamu ambiri omwe imapereka ndi okhudzana ndi masewera. Ponena za PSVR ya Sony, ndi chowonjezera pamasewera a PlayStation ya Sony.
Malinga ndi chidziwitso cha anthu onse chomwe chaperekedwa ndi mabungwe ofufuza za msika wakunja, pofika mu 2018, malonda a PS4 ku United States anali oyamba padziko lonse lapansi, ndi mayunitsi opitilira 30 miliyoni, zomwe ndi gawo limodzi mwa magawo atatu a malonda onse padziko lonse lapansi. Malonda ake anali achiwiri padziko lonse lapansi ku Japan ndi mayunitsi 8.3 miliyoni, Germany ndi United Kingdom ndi mayunitsi 7.2 miliyoni ndi 6.8 miliyoni motsatana.
Kunena zoona,Masewera a VRNdi ntchito zomwe zimasonyeza bwino tanthauzo la kumiza ndi zomwe zimachitikaZipangizo za VRKumbali inayi, masewera ndi njira yachangu kwambiri yopezera ndalama ndikubweza ndalama zomwe zimagwiritsidwa ntchito ndi ogula a VR.
Komabe, pamsika wamkati, osewera masewera am'manja ndi omwe amaseweredwa kwambiri, ndipo osewera masewera a pakompyuta nthawi zonse amakhala ochepa.
Izi zapangitsanso kuti ma consoles amasewera ophatikizidwa ndi mahedifoni a VR ndi ofala kwambiri m'malo osangalalira m'nyumba zakunja, koma si omwe amafunidwa kwambiri pamsika wamkati.
Pakadali pano, pankhani ya masewera, makampani akumaloko ali ndi mwayi wogwiritsa ntchito mfundo zokondera kuti akope ogwiritsa ntchito. Mu 2021, C-end ya msika wa VR wadziko lonse idzakhala ndi 46.1%.
Potengera chitsanzo cha kampani yopanga mahedifoni a VR yomwe imagwiritsa ntchito mafoni a Pico, pomwe idayambitsa m'badwo waposachedwa wa Pico Neo3, idayambitsa chochitika cha "kulembetsa kwa masiku 180 ndi theka la mtengo". Pambuyo poyambitsa mahedifoni, ogwiritsa ntchito amatha kusewera masewera a VR kwa theka la ola tsiku lililonse kwa masiku 180 kuti apeze theka la ndalama zomwe adagula.
Ponena za mahedifoni a iQIYI a VR, IQiyu VR, adachepetsa mwachindunji masewera 30 akuluakulu a VR ofunika pafupifupi 2,000 yuan kufika pa 0 yuan, ndipo adayambitsa kampeni ya "kulembetsa masiku 300 ndi kulipira kwathunthu" kwa mitundu ina.
Ngakhale masewera aulere a nthawi yochepa angakhale njira yokopa ogwiritsa ntchito mahedifoni a VR, chinthu chofunikira kwambiri pa mahedifoni a VR ndikutuluka m'gulu la ogwiritsa ntchito masewerawa ndikupereka chidziwitso chodziwika bwino "chosasinthika".
Komabe, chifukwa cha lingaliro la metaverse, padzakhala kusintha kwakukulu pamsika waku China mtsogolomu.
Akatswiri a IDC anati liwiro la kutulutsidwa kwa zinthu zatsopano za makampani akuluakulu pamsika waku China lakwera kwambiri, mitengo yatsika kwambiri, opanga zida zamagetsi awonjezera ndalama mu zachilengedwe, mitundu yosiyanasiyana yotsatsa, komanso njira zosiyanasiyana zogulitsira.
Akatswiri a zamakampani adauza atolankhani kuti ngakhale kuti Oculus Quest 2 sinalowebe mumsika waku China kuti ipange malo oti makampani akumaloko azitha kupanga zinthu zapakhomo, kuti ipikisane ndi Oculus, Sony ndi makampani ena, ndikofunikira kupitiliza kuyesetsa kumanga zachilengedwe za VR, kuti ikhale ndi mawu ambiri m'malo atsopano opikisana.
Nthawi yotumizira: Epulo-22-2022